We bring a multi-disciplinary perspective
to chart the future state of your product portfolio.
We conceptualize new products and services in the context of the target customer, your company’s capabilities, and the evolution of the market. By combining market insights with a rich understanding of human needs and behaviors, we identify product strategies that will resonate with your customers.
The process begins by walking stakeholders through the basics of idea refinement, surfacing competitor strengths, buyer and user behaviors, market dynamics, and potential key differentiators. We score these dimensions for both the current in-market state and the future state vision of the offering, gauging Desirability, Feasibility and Usability.
Additional elements of our methodology can include marketability tests, analytics, previsualization, and prototyping to help confirm various aspects of the future state. From there we assist with the logistics of product development, commercialization, and post-launch assessment.