We organize the structure of your product experience
with clarity of thought and a cogent, intuitive mental model.
If you have ever struggled with using a Banking portal to process your checking, a Travel website to redeem points, an eCommerce website to process a return, a nested Customer Support phone menu that makes you want to hangup and start over, or even with inconsistent cross-platform menus between Windows and Mac in products like Microsoft Excel, then you have a visceral understanding of what happens when information is not architected, and when a mental model is broken. Users get frustrated quickly when they can't find things, and brand experiences can suffer quickly and permanently.
Venturesoft's product development teams never cut corners with respect to information architecture. Deeply tied to activites like user personas, wireframing, analytics, and A/B testing, our information architecture consultants ensure that your product is usable, well-organized, and mentally clear to first-time and repeat users alike. Common pathways and use cases are carefully reviewed, refined, and refined further until the essence of the workflow and user flow is as tight as possible.
Industry trends shift over time changing the computing landscape — shaping information architecture principles in user's minds. Site depth, menu length, interactivity for optional features/settings, and responsive website design all have dramatically changed the user expectation for acceptable and preferred structures of information. Count on Venturesoft to navigate this landscape, and steer your product toward an optimal and flexible information architecture for the long haul.