HealthiNation turned to Venturesoft to develop several executions of its 300×600 video advertising unit. This video ad was designed to take advantage of the high pricing of ads in the health media vertical, their high quality URAC-accredited content, and the significant barrier that exists to acquire high quality traffic in condition-specific health sites.
HealthiNation’s bite-sized health content was an ideal match for a video advertising unit because of its short-form length, which allowed it to qualify for running valuable preroll-with-synced-companion-banner advertising. In this model, it nested two advertising units within a larger one (see the graphic at the right) allowing them to backfill the inventory using advertising arbitrage when the market allowed for it.
The complexity of building a video ad cannot be overstated… deep integration was required with:
Here are two visual examples of these video advertising units along with an example of the advertising monetization model that was used to make this product as profitable as possible: