HealthiNation’s core product, short-form health video, faced a serious asset management challenge as the business continued to scale and grow.
Venturesoft focused and collaborated with internal teams throughout the company to develop and implement a central Digital Asset Management (DAM) system. This system acts as the content library for HealthiNation’s programs, master video assets, still images, and text-based condition library.
Now, with the system live, development has now begun to focus on integrating this system into more of its digital distribution chain, which includes its website, online partners/publishers, and cable/satellite operators.
Multiple points of distribution give HealthiNation a strong competitive advantage, and managing the process for developing derivative assets is complex and time-consuming. The integration and automation of these processes will reduce HealthiNation’s time to market, and make it easier to reach larger audiences.
Stay well, live a healthy lifestyle, and join the growing audience that turns to HealthiNation for high-quality health video content in an easy to understand format. HealthiNation is a URAC accredited health content provider and lives up to the highest published standards for consumer-facing health video.