We really looked forward to the 3.0 upgrade to FingerPaint Lite. With millions of user sessions underneath our belt, we knew that users loved to doodle on the iPads, iPhones, and iPod Touches in their free time. We decided to call the new version FingerPaint Glow to help it stand out more in the store.
We wanted a very responsive user interface, something that kids and adults would both like, that would live up to the high standards of the new iPad retina display. Here’s what we came up with:
The buttons use a new satellite menu, like the popular “Path” app, with a playful spin & bounce effect added to them. Users can select between glow paint, regular paint, and pick from a swath of new features including a background image maker, a picture editor, web image search, and more.
A classic version with the old interface is being released in a separate app – users have told us that it is still appealing for the young users around age 2. We’re thrilled people still enjoy this older, simpler version and are happy to still have it around.
Lastly, we added a rich set of sharing features so that users could spread the word and share their fingerpaint pictures with everyone on Facebook, Twitter, Tumblr, and Email.
From a product design standpoint, the FingerPaint Glow product was built using a product-feature matrix that upsells the user gently through a blend of paywalls, in-app purchases, and “value-pack” bundles. A free and a deluxe version were both made from the same codebase, ensuring our ability to rigorously test features for all users, regardless of version. We built the mobile storefront in a modular fashion so that we could reuse it for other client projects as well. The free version sports iAd and Admob advertising as well, and users can optionally pay to disable the ads if they like.