dLife.com
dLife offers the Diabetes community a rich set of features with a second-to-none content offering, and its loyal audience returns again and again for daily advice, lifestyle, and wellness tips at the dLife.com destination website.
Complex Condition, Complex Website
Diabetes is an incredibly complex disease that affects a large portion of the population. The promise of a cure gets more realistic and closer everyday. Yet people with Diabetes struggle every hour, and need support until this cure emerges. No media brand understands and supports this more than dLife.
Founded by a person with Diabetes, the dLife brand was established to address the overwhelming consumer need for real, practical solutions to the 24/7 challenge of managing diabetes vs. episodic clinical treatment.
dLife is all about Diabetes in real-life
dLife’s broad vision and goals include:
- Empowerment self-management via creative consumer mechanisms
- Engagement in consumer’s daily life stream at point of need vs. point of care – TV, Online, Mobile, Mailbox, etc.
- Wholistic mindset that consider’s the community’s emotional, motivational, and practical needs
Since it’s inception in 2004, dLife has become the premiere platform to inform, inspire, and connect with millions of diabetes patients, consumers, and caregivers and in the process positively impact engagement and ultimately health outcome.
dLife.com’s critical role
As the digital hub, dLife.com serve’s a critical component inside the company’s media strategy, offering the following unique content, features, and services:
- Informational articles
- Video
- Community
- Meta-blog
- Recipe
- Commerce
Technology Platform
To support dLife’s broad requirements and to uphold the integrity and quality standards set by the dLifeTV brand, the following technology stack was used:
- Front-end: AJAX, Javascript, and Flash
- Mid-tier: OpenCMS, Spring, Ruby on Rails
- Back-end: MySQL, Linux, Apache, PHP & Java
Please visit dLife.com, and share it with people you know that are affected by Diabetes.